Do not automatically choose non-typical options that may disadvantage users without their approval, or add mechanisms that are likely to confuse users in a way that may do them harm.
Note that this does not include selling clearly-labeled and identified products known to be harmful, such as cigarettes.
Priority Level A
non-typical options: An option that is typicaly selected by less then 50% of users, in at least one focus group study
harm: Loss of or damage to a person's right, property, or physical or mental well-being. Where it is unclear if something is a damage we consider a test to be that over 80% of random people asked would consider it to be a damage as defined above.
Principle 2: Operable.
Current:
Guideline 2.3 "Do not design content in a way that is known to cause seizures."
Proposed:
Guideline 2.3 "Do not create mechanisms that are known to potentially harm a user."
This success criterion prevents people from:
For example, some commerce sites automatically increment the number of items selected without warning the user. Most users will notice that they have ordered two bicycles, or that the price is double the anticipated price. However, someone with a disability, such as dementia or severe dyscalculia, may be unable to notice the change. Indeed, many of these scams are targeting people who have a cognitive disability, the aging, and new-Internet users.
Having been subject to these tricks, users lose confidence in their ability to perform tasks online. The cumulative effects of this type of behavior is that many users, who need access to commerce, will be the least likely to be able to use it.
This success criterion prevents people from tricking users in a way that specifically targets people with cognitive disabilities; and claiming they are conforming to specifications for accessibility and inclusion.
It is worth noting that a COGA task force member has downloaded malicious software during the booking process to a disability event.
The benefit of this success criterion is that users can be safe online, and will be able to participate in the Internet community.
The need of this success criterion is more fully discussed at Online Safety Issue Paper and user needs table 1: Authentication and Safety.
Pass Outcomes
Avoiding automatic changes or selections that can result in unwanted financial charges or subscriptions.
Marking advertisements and paid articles to indicate it is third-party content not generated by the web site
Notifying the user before leaving the site or task where it may cause unwanted consequences. Note, an example for a health care site, when looking for one drug, and an advertisement takes the user to a different drug.
Indicating when a site contains or offers sexual content, or is intended for chats of a sexual nature