The intent of this Success Criterion is to avoid distracting users during their interaction with a Web page.
"Moving, blinking and scrolling" refers to content in which the visible content conveys a sense of motion. Common examples include motion pictures, synchronized media presentations, animations, real-time games, and scrolling stock tickers. "Auto-updating" refers to content that updates or disappears based on a preset time interval. Common time-based content includes audio, automatically updated weather information, news, stock price updates, and auto-advancing presentations and messages. The requirements for moving, blinking and scrolling content and for auto-updating content are the same except that:
Content that moves or auto-updates can be a barrier to anyone who has trouble reading stationary text quickly as well as anyone who has trouble tracking moving objects. It can also cause problems for screen readers.
Moving content can also be a severe distraction for some people. Certain groups, particularly those with attention deficit disorders, find blinking content distracting, making it difficult for them to concentrate on other parts of the Web page. Five seconds was chosen because it is long enough to get a user's attention, but not so long that a user cannot wait out the distraction if necessary to use the page.
Content that is paused can either resume in real-time or continue playing from the point in the presentation where the user left off.
Pausing and resuming where the user left off is best for users who want to pause to read content and works best when the content is not associated with a real-time event or status.
See 2.2.1: Timing Adjustable for additional requirements related to time-limits for reading.
Pausing and jumping to current display (when pause is released) is better for information that is real-time or "status" in nature. For example, weather radar, a stock ticker, a traffic camera, or an auction timer, would present misleading information if a pause caused it to display old information when the content was restarted.
Hiding content would have the same result as pausing and jumping to current display (when pause is released).
For a mechanism to be considered "a mechanism for the user to pause," it must provide the user with a means to pause that does not tie up the user or the focus so that the page cannot be used. The word "pause" here is meant in the sense of a "pause button" although other mechanisms than a button can be used. Having an animation stop only so long as a user has focus on it (where it restarts as soon as the user moves the focus away) would not be considered a "mechanism for the user to pause" because it makes the page unusable in the process and would not meet this SC.
It is important to note that the terms "blinking" and "flashing" can sometimes refer to the same content.
An essential animation can be paused without affecting the activity
A Web site helps users understand 'how things work' through animations that demonstrate processes. Animations have "pause" and "restart" buttons.
A stock ticker
A stock ticker has "pause" and "restart" buttons. Pausing the ticker causes it to pause on the currently displayed stock. Restarting causes the ticker to resume from the stopped point but with a notice that the display is delayed. Since the intent of the stock ticker is usually to provide realtime information, there might also be a button that would advance the ticker to the most recently traded stock.
A game is designed so that users take turns rather than competing in real-time
One party can pause the game without invalidating the competitive aspect of it.
A Web advertisement
An advertisement blinks to get viewers attention but stops after 5 seconds
A form prompt
A form blinks an arrow near the submit button if a user finishes filling out the form but does not activate the submit button. The blinking stops after 5 seconds.
An animation
An animation runs in the upper portion of the page but has a "freeze animation" button near the bottom of the animation.
A "loading" animation
A preloader animation is shown on a page which requires a certain percentage of a large file to be downloaded before playback can begin. The animation is the only content on the page and instructs the user to please wait while the video loads. Because the moving content is not presented in parallel with other content, no mechanism to pause, stop or hide it needs to be provided, even though the animation may run for more than 5 seconds for users with slower connections.
A full-page advertisement
A site requires that all users view a 15 second advertisement before they can access free content available from their site. Because viewing the advertisement is a requirement for all users and because it is not presented in parallel with other content, no mechanism to pause, stop or hide it needs to be provided.