The intent of this Success Criterion is to help users find content and orient themselves within it by ensuring that each Web page has a descriptive title. Titles identify the current location without requiring users to read or interpret page content. When titles appear in site maps or lists of search results, users can more quickly identify the content they need. User agents make the title of the page easily available to the user for identifying the page. For instance, a user agent may display the page title in the window title bar or as the name of the tab containing the page.
In cases where the page is a document or a web application, the name of the document or web application would be sufficient to describe the purpose of the page. Note that it is not required to use the name of the document or web application; other things may also describe the purpose or the topic of the page.
Success Criteria 2.4.4 and 2.4.9 deal with the purpose of links, many of which are links to web pages. Here also, the name of a document or web application being linked to would be sufficient to describe the purpose of the link. Having the link and the title agree, or be very similar, is good practice and provides continuity between the link 'clicked on' and the web page that the user lands on.
An HTML Web page
The descriptive title of an HTML Web page is marked up with the <title> element so that it will be displayed in the title bar of the user agent.
A document collection.
The title of Understanding WCAG 2.0 is "Understanding WCAG 2.0."
A Web application.
A banking application lets a user inspect his bank accounts, view past statements, and perform transactions. The Web application dynamically generates titles for each Web page, e.g., "Bank XYZ, accounts for John Smith" "Bank XYZ, December 2005 statement for Account 1234-5678".
Providing descriptive titles for Web pages AND associating a title with a Web page using one of the following techniques: